Your convention center is going to see a lot of activities, from comic book conventions to national conferences, you never know what is going to walk through those front doors. Well, actually, you will know ahead of time, because at some point someone will have to schedule their event, and before that happens, you need to make sure that you have plenty of amenities on hand. This is where custom napkins really come into the picture.
Custom Napkins – The Answer You’ve Been Looking For
When organizations or individuals start using your convention hall, it will be very important for you to make sure that are supplied with napkins and other tableware solutions. Napkins can be used for so many different things! They are used as a method of keeping neat, of course, but in a pinch, they are outstanding cup coasters, drink holders, silverware holders, and much more. Having napkins around can save someone’s life in more ways than one, but it also provides you with a unique opportunity: the opportunity to do some passive advertising.
What is Passive Advertising?
In direct opposition to the active advertising method, passive advertising being a way to spread the word without actually doing anything. A billboard or a television commercial might be a form of active advertising in which you actually put the effort forth while putting your brand name on a napkin might be considered a bit more passive. Don’t’ be fooled: passive advertising can garner you a ton of results, and it’s not the most expensive way to go about it.
Branding your Napkins
Custom printed napkins are without a doubt one of the best ways to do advertising for a few reasons. First of all, everyone who comes to your convention center is going to see them – they all have to use a napkin at some point and there is a good chance that they aren’t going to bring their own. Secondly, napkins have a tendency to leave the facility at some point in time, whether someone carries one out accidentally, or if they intentionally take a handful for use in their office. It doesn’t matter, it gets the word out there.
When you are branding your napkins you should consider making sure that the graphic you’re using is actually memorable. One of the biggest mistakes that you could ever make when you are ordering wholesale custom napkins in bulk is to choose something entirely mundane, and something that won’t be remembered. Actually, napkin branding is a perfect time to play with your logo on a slightly smaller scale, especially if you have an idea that might capture the imagination, but you don’t want to deploy it as a full-scale change yet, then a napkin might actually be the perfect test bed. Why not?
One other thing we would suggest when you are placing your logo on a napkin is to make sure that you are including the contact information for your business (which happens to be a large rental space). For example, your e-mail address, your website, and your phone number are all a great place to start. When doing this, however, it is critical to ensure that there are no misspellings and that all of the information is current; the last thing you want is a literal ton of useless logo napkins.
It’s Time to Come Clean
Napkins have so many different purposes, and they really are a great tool. For those who enter your convention center, they can be a lifesaver, and for you, they can be a great way to draw in new business. Now would be a great time for you to start considering the inclusion of such napkins in your center, and making sure that you know how you want to use them. Give us a call or order today!